I've been talking to a few people and there has been a recurring question on how Kickstarter works so I am writing this to explain how not only our campaign works but any campaign.
Kickstarter is all or nothing
We will not receive a penny of your money if we do not reach £6000 by 23:55 BST on June 17th. Meaning if John Smith pledges £50 today, that money will not leave his bank until after 17th presuming we reach £6000.
Kickstarter is all about you
It's a crowdfunding platform and it's important to say that it's not a donation platform. If you pledge some money you receive a reward. Whether it is a premiere ticket or just a DVD. It's important that if you back this you spread the word. You won't receive your DVD or any reward if we do not hit that £6000. This platform is all about the power of the crowd. There's only so much we can do but really the power lies with you. That could be talking to a friend or using social media to promote the campaign.
It's easy to back on Kickstarter
When I last ran a Kickstarter campaign it was 2013 and you had to sign up to the platform with your email and password. Now, you can pledge within 3 minutes as a guest with only your email and payment details required.